Creating your Company's Vision

Updated: Jan 13

As GPS guides you in an unfamiliar road trip, vision guides your company into new levels of growth.

Vision must precede strategy. Vision provides the framework for strategy. It is the guiding force for behavior, motivation for action, source of inspiration, providers boundaries, and is the basis for the culture. Vision is critical. What exactly is Vision and how do you create it? Vision is a combination of your Company's Core Values and it's Purpose.

Let's start with Core Values. Core Values are the few tenants that are non-negotiable, and that never change. They should have guided the company in the past, today, and in the future. Some examples of core values might include:

  • Commitment to customer

  • Innovation

  • Integrity

  • Doing the right thing

Important to evaluate if the owner's and/or leader's behavior reflects the core values. If they do not, it may not be a core value.


While easily

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“Do you have a design in mind for your blog? Whether you prefer a trendy postcard look or you’re going for a more editorial style blog - there’s a stunning layout for everyone.”

Every layout comes with the latest social features built in. Readers will be able to easily share posts on social networks like Facebook and Twitter, view how many people have liked a post, made comments and more. With the Wix, building your online community has never been easier.

Create Relevant Content

You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow readers to explore more of what interests them. Each category of your blog has its own page that’s fully customizable. Add a catchy title, a brief description and a beautiful image to the category page header to truly make it your own. You can also add tags (#vacation #dream #summer) throughout your posts to reach more people, and help readers search for relevant content. Using hashtags can expand your post reach and help people find the content that matters to them. Go ahead, #hashtag away.

Stun Your Readers

“Be original, show off your style, and tell your story.”

Blogging gives your site a voice, so let your business’ personality shine through. Are you a creative agency? Go wild with original blog posts about recent projects, cool inspirational ideas, or what your company culture is like. Add images, and videos to really spice it up, and pepper it with slang to keep readers interested. Are you a programmer? Stay on the more technical side by offering weekly tips, tricks, and hacks that show off your knowledge of the industry. No matter what type of business you have, one thing is for sure - blogging gives your business the opportunity to be heard in a way in a different and unconventional way.

Get Inspired

To keep up with all things Wix, including website building tips and interesting articles, head over to to the Wix Blog. You may even find yourself inspired to start crafting your own blog, adding unique content, and stunning images and videos. Start creating your own blog now. Good luck!


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